the story of when
We created a national home air conditioning brand from scratch
for EchoEco
what we did
- Created a bespoke brand identity
- Developed an interactive quote tool
- Designed a high-converting website
- Designed & installed vehicle signage
- Developed a series of print materials
A national brand created from the ground up
We were faced with a unique challenge to create a brand with national appeal from the ground up. This included developing a website that was easy to use for a wide age demographic, generated instant quotations and offered a wealth of information without being overwhelming to the customer.
User friendly, user centric design
We developed a bespoke online quote tool that, whilst being incredibly powerful with distance calculations and over 1 million possible product combinations, is also remarkably simple to understand and use by customers. Quotes for multi-room bespoke air conditioning installations can be generated in under 3 minutes and allow instant booking and purchasing.
Marketing strategy with bite
As a challenger brand to 3 existing quote-to-buy providers, we needed to set EchoEco apart from the competition with marketing that demonstrated the benefit of an air conditioning specialist, rather than those offering it as an add-on service. We also highlighted the superior product range and expansive varierty that the competition doesn’t offer.
“Working with Lost was a pleasure from start to finish. They broke a huge overall project down into manageable blocks that allowed us to launch our brand, website and signage within a matter of months, which likely would have taken us years otherwise. We look forward to continuing our work with Lost for many years to come.”
Alex Pointon • Director • EchoEco
